Assessing the Use of Mobile Applications in Enhancing Event Experience in Potiskum Local Government Area, Yobe State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
The integration of mobile applications in event management has transformed the way events are planned, executed, and experienced. In Potiskum Local Government Area, mobile apps are increasingly being adopted to streamline ticketing, enhance attendee engagement, and provide real-time updates. These applications improve accessibility and convenience, fostering a more interactive and personalized event experience. According to Umar and Ibrahim (2023), mobile technology bridges communication gaps and enhances event efficiency. This study assesses the role of mobile applications in enhancing the event experience in Potiskum LGA, highlighting their benefits and challenges.
1.2 Statement of the Problem
While mobile applications offer numerous benefits, their adoption in Potiskum LGA faces challenges such as limited digital literacy, inadequate infrastructure, and resistance to change. These issues hinder the full potential of mobile apps in enhancing event experiences. This study examines the effectiveness of mobile applications in improving event management and proposes solutions to overcome existing barriers.
1.3 Objectives of the Study
- To identify the types of mobile applications used in event management in Potiskum LGA.
- To evaluate the impact of mobile applications on attendee experience.
- To recommend strategies for optimizing the use of mobile applications in events.
1.4 Research Questions
- What mobile applications are commonly used for events in Potiskum LGA?
- How do mobile applications enhance the event experience for attendees?
- What strategies can improve the adoption of mobile applications in event management?
1.5 Research Hypothesis
- Mobile applications significantly enhance attendee engagement during events.
- Limited digital literacy affects the adoption of mobile applications in Potiskum LGA.
- Optimized mobile application use improves event satisfaction and efficiency.
1.6 Significance of the Study
The study provides insights into the role of mobile applications in modern event management, offering practical recommendations for event organizers, app developers, and policymakers. It highlights the potential of technology in transforming the event experience.
1.7 Scope and Limitations of the Study
The study focuses on the use of mobile applications in enhancing the event experience within Potiskum Local Government Area, Yobe State.
1.8 Operational Definition of Terms
- Mobile Applications: Software programs designed for use on mobile devices to facilitate event management and engagement.
- Event Experience: The overall perception and satisfaction of attendees during an event.
- Digital Literacy: The ability to use digital tools and technologies effectively.
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